We’re shaking self care loose from its pretentious roots and making it accessible for everyone – and we’re doing it with realness and honesty, not air-brushed perfection.

Perfection? That’s a burden none of us need. Today, you don’t have to match. Today, you don’t have to be cute, or even nice. Put it down. Let it go. Marie Kondo that shit.

Today, you can claim your right to self care however the fuck you want. Maybe it’s a coconut body butter, maybe it’s a caramel macchiato, maybe it’s a five mile run. (Not this girl, but you do you!)

You have our permission to please only yourself, and to feel good about it. Take satisfaction in the feeling of being delighted, just because you want to. Feels good. Damn good.