Consider Badgerface Beauty Supply your antidote to the pretentious beauty world. Those so-called gurus and their overpriced potions? We’re over them. We’re all about kicking ass with authentic, cruelty-free products that are super effective – and won’t break the damn bank.

Let’s just accept that you’re awesome the way you are, even if you occasionally forget deodorant or meet with a monster zit. We don’t judge. We’ve been there. We’re here to help you vanquish skin freakouts, and we’d never judge you for your misunderstood passions or questionable life choices. So embrace your inner weirdo, and join us in the Badgerverse. We’ve got your back (and your armpits).


Inspired by the Brock Turner verdict, we decided to start giving back via monthly WOKE WEEK fundraisers, where we give 15 percent of a week’s profits to a rotating pro-woman charity. Charities we’ve worked with include RAINNPro-Choice America, and the National Women’s Law Center.

Woke Week. Thinking bigger than four letters one week a month. 

“When we set out to flip the script guiding the beauty industry, we did it to make women’s lives better through transparency, education, and empowerment.”

                                  - Kristina Strain, Founder


Body positive

We’re into you. Your style, your anti-style. Your un-fucked-with hair, your pink bouffant. Whatever you’re rocking, we like it. Lots of beauty companies are in the insecurities-mining business, but we’re SO not about all that. You do you. It’s working.


Listen, skin care doesn’t need to cost a car payment, ok? It just doesn’t. There are no ingredients so magical and precious that they warrant two zeroes. Self care isn’t a privilege. It’s meant to be shared with your bestie, spontaneous-like, just because you thought of her. We help make that happen.

All good shit

None of that bad fake shit. Who needs it? Preservatives, fake colors, stabilizers, artificial fragrances. Everything we use is a raw material: coconut oil, beeswax, milk powder, citric acid, argan oil. The fucking building blocks of healthy skin. Why would anyone want anything other?