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We Stand Up for the Planet.

Founder Kristina Strain truly did not think she'd ever use her degree in Environmental Studies. I mean, beauty company? Come on. But life tends to be circular. Now working on our eco-initiatives - like going plastic-free - is just part of a normal workweek.

Badgerface Beauty Supply gives back to the planet through plastic-free packaging, recycling, and a packing materials reuse program.

We'll be honest: the beauty industry has a packaging problem. Single-use plastic, excessive wrapping, boxes inside boxes inside more boxes — it's a lot. We decided early on that we weren't going to be part of that.

Every order that leaves our Gilbertsville studio ships in plastic-free packaging and shipping materials. We've made it our standard, not our selling point — because it shouldn't be remarkable to not trash the planet.

What we actually do

Plastic-free packaging & shipping: Our products are packaged and shipped without single-use plastic. Full stop.

Plastic film recycling: The plastic film we do encounter gets recycled rather than landfilled. It's a small thing that adds up.

Packing materials reuse program: We reuse packing materials whenever we can. Got a box of bubble wrap from your last Amazon order? We'll take it. Seriously.

Eco-forward isn't a trend for us

Sustainable packaging has been part of Badgerface since 2014. We didn't pivot to eco-friendly when it became marketable — it's just how we've always operated. Because we live here too, and we'd like the planet to still be around for a while.

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Badgerface Beauty Supply uses compostable or reusable packaging like paperboard, glass, or rice paper for its products.

Plastic-Free Packaging.

In 2023, we started transitioning to plastic-free packaging for all our products. The roll-out is ongoing, but as of this moment we're about 95% plastic-free across all our products.

Badgerface Beauty Supply uses only biodegradable cornstarch packing peanuts in its shipping.

Plastic-Free Shipping.

The final styrofoam packing peanut went out our front door on March 6th, 2023. We now use cornstarch peanuts sprinkled with fun colorful hearts.

Packaging materials donated by the community are reused by Badgerface Beauty Supply.

Packing Materials Reuse.

As our wholesale business has grown, we find ourselves shipping more and more large parcels - and we've enlisted the help of our community in reusing packaging materials.

Curious about our work on women's rights, too?