Badgerface Beauty Supply Press & Media
Self-Care to Fuel Your Fire. Since 2014.
Born in rural Upstate New York.
Built on the belief that self-care should feel like power — not correction.
Badgerface Beauty Supply is a woman-owned, eco-forward bath and body brand creating irreverent, high-quality products for people who are done with perfection culture and ready to enjoy themselves.
Cruelty-free. 90% plastic-free. Allergic to beauty industry bull.
We don’t sell perfection. We sell products that let you enjoy your actual life.
What Makes Badgerface Different?
Most beauty brands sell insecurity. Badgerface sells enjoyment.
Instead of “fixing flaws,” we create products that feel indulgent, sensory, and rebellious in small but meaningful ways.
Our community isn’t trying to glow up. They’re trying to feel good in their actual lives.
Ready-to-Go Story Angles:
1. Self-Care Without Self-Improvement
In an industry obsessed with correcting flaws, Badgerface rejects fear-based marketing and builds a brand around joy, irreverence, and autonomy.
2. Building a Beauty Brand in Flyover Country
Bootstrapped from the beginning, Badgerface operates from rural New York — proving bold, culturally relevant brands don’t need big-city zip codes or venture capital.
3. Sustainable Beauty Without the Beige Aesthetic
With solid shampoo bars, compostable deodorant tubes, and minimal packaging, Badgerface approaches eco-forward beauty with personality — not preachiness.
4. Funny Bath Gifts That Are Actually High Quality
Irreverent product names meet genuinely effective formulations. No novelty junk. No filler.
Badgerface Has Been Featured In:
🔥 Book the Founder 🔥
Kristina Strain founded Badgerface Beauty Supply in 2014 after growing frustrated with beauty marketing built on insecurity. She built the company from scratch in Upstate New York, combining eco-conscious formulations with bold, unapologetic branding.
Her mission is simple: self-care should fuel your fire — not convince you you’re broken.
Kristina is available for interviews, panels, podcast appearances, and commentary on beauty culture, independent retail, sustainable packaging, and building a brand without exploiting insecurity.
Press-Friendly Assets:
📸 Download Headshot + Bio (PDF)
🔗 Request Interview
🎧 Coming soon: podcast appearances & clips
"When we set out to flip the script guiding the beauty industry, we did it to make women’s lives better through transparency, education, and empowerment." - Founder Kristina Strain
Need a quote, a sample, or just someone to yell about hustle culture with?
We’re a small team, but we answer fast. Hit us up—we don’t bite.
Unless you ask nicely.